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Case study: Voyage TV		  
 

Voyages is an established travel cable channel in Asia with beautifully shot original content of locations and properties and a booking service through which viewers can purchase the featured vacation packages.

For its launch in the US, Voyages created a VOD and Web offering replicating the close pairing of original content and sell-through.  Voci Media Works was retained to help define and develop the US interactive product.

These documents represent a fraction of the work done in defining, scoping, and developing the vision and turning it into an executible product.

Click on any dot or document name to see an excerpt.

 
Define the experience: User Stories
Critical in crafting an entire engaging experience that gets users what they want and leverages the brand's assets
Illustrate the potential: Vision Comps
Created very early in the development process to give the stakeholders something visual to respond to
Create a platform: Information Architecture
Building on the user stories, this is the first step in creating a platform for the business

Build the feature-set: Release Plan
Because its nearly impossible to get all features in the first release, a comprehensive release plan is created
Plan the development: Timeline
Good products take time to build.  Creating a single view that all stakeholders can understand and agree on is critical
Engage the designers: RFP
This highly detailed document ensures that you get bids that are creatively and monetarily accurate
Manage the process: Vendor Tracking
A time consuming task to find, compare, negotiate with, and ultimately choose best-of-breed providers
Keeping pushing forward: Application Development
On top of the base product, highly engaging applications (on site and in the social fabric) will serve to attract and keep users
 
     
     
     
 

 

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