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Frequency is a curated real-time guide to the most compelling and popular online video. Frequency's discovery engines monitor the real time web to identify the most active topics, memes and stories from all over the world. As these trends emerge and rise in importance, the most popular and engaging videos for each of them are identified and categorized.
Voci Media Works was brought in to work with the founder and internal technical team to create a product around the powerful infrastructure they were building. VMW created the product plan, ran the branding exercise, and developed the user experience and back-end tools. We used the scrum methodology for agile development, rapidly creating functional releases every two weeks.
Below are just a few samples from the many deliverables during the six month project. Click on thumbnails to see details.
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 After creating a branding brief, VMW administered a contest for the Frequency logo. While a bit unorthadox for a new company, this process allowed us to capture fresh concepts without the high costs associated wtih agency bake-offs.
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Management's product priorities were gathered and organized into themes. From these priorities, VMW created the master backlog which defined in great detail each development task. This is a living document that always reflects the latest priorities. |
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To create an intuitive experience for this new way of consuming video, VMW first had to determine how the content of the site would be arranged hierarchically. Then, wireframes were built for each page to serve as the functional specification. |
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After many wireframe iterations, design was applied to further develop the user experience. Interactive objects like buttons and the overall look and feel had to be both useful and compelling. The final design reflects many rounds of refinements. |
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VMW architected a set of tools to allow Frequency editors to quickly get new content to the live site complete with the required categorization and metadata. The system allows new videos to be pushed live almost instantaneously. |
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